Technika Lab: Brand Identity for IT Consulting Company
Deliverables: Brand Strategy, Art Direction, Visual Identity, Tone-of-Voice, Instagram Creative Direction
Client: Technika Lab is a brand new and dynamic IT consulting agency that aims to empower businesses through innovative and strategic solutions. Their mission is to provide unparalleled guidance and support to clients, enabling them to realize their full potential. With a team of experienced professionals, Technika Lab delivers tailored IT solutions that address the unique goals and challenges of each client. They stay ahead of the technology curve, equipping businesses with the necessary tools to navigate the evolving landscape.
Design Approach: We wanted to highlight the brand's spirit of innovation and forward-thinking, while also creating a recognizable visual identity that will help Technika Lab enter the market. Inspired by pixels, the design concept we came up with serves as a dynamic representation of the Lab's unwavering focus on technology and digital innovation. Each pixel symbolizes a small yet crucial part of the bigger picture, emphasizing the idea that every problem can be deconstructed into manageable components. Sleek design elements and bold colour palette communicates company’s ability to provide comprehensive and powerful solutions that drive business success in an ever-evolving digital landscape.
Technika Lab Instagram page is a blog and community that values innovation, the latest technology, and customer centricity. They are passionate about sharing their knowledge and expertise in IT consulting and highlighting latest insights and trends in the industry.
As we set Technika Lab's Instagram imagery and overall creative direction, we kept in mind that the owner would be recreating the assets independently. Our goal was to develop designs that were both captivating and aligned with the brand, yet simple enough for easy replication. By focusing on visually striking visuals that captured the essence of the brand, we ensured that the owner could effortlessly recreate and maintain a consistent presence on Instagram. The simplicity of the designs empowered the owner to confidently produce engaging content while staying true to Technika Lab's unique identity.
